Anisong 2020s
The streaming-era anime-theme-song cluster of the 2020s: LiSA's Gurenge (Kimetsu no Yaiba, 2019), Aimer's Zankyou Sanka (2021), Ado's Shinjidai (One Piece Film Red, 2022), and YOASOBI's Idol (Oshi no Ko, 2023) — the first non-English anime theme to top Billboard Global 200.
What it sounds like
Anison in the 2020s has merged almost entirely with mainstream J-pop production. LiSA's Gurenge (2019, opening for Demon Slayer season 1) is a J-rock song by Kayoko Kusano built around LiSA's strong female-rock vocal and cross-cut to synchronise with the anime's action sequences. YOASOBI's Idol (2023, opening for Oshi no Ko) layers Ayase's Vocaloid-producer signature dense synth textures under ikura's clear vocals, with lyrics thematically wired to the source manga's meta-critique of the idol industry. Ado's Shinjidai (2022, from One Piece Film Red) puts Yasutaka Nakata's shuffle-time production under Ado's rock-operatic multi-voice roar. The unifying features across the cluster are the 90-to-120-second anime OP format enforcing a hook-forward structure, and a strong visual-synchronisation intention: songs are written after the animation storyboard is set, so their internal arc tracks the OP's cross-cutting.
How it came about
The defining event is April 2019. LiSA's Gurenge, released alongside the Demon Slayer season 1 broadcast, hit Oricon weekly #1 and 2020 first-half annual #1, and became the first anime theme song to earn RIAJ diamond certification (2 million downloads). In 2020 Ado debuted from Universal Sigma with Usseewa (composer Syudou), an utaite-origin single that hit weekly Oricon #1 in December — the moment mainstream J-pop formally absorbed the utaite scene. In parallel, March 2020 saw YOASOBI's Yoru ni Kakeru top streaming charts — Ayase (a Vocaloid producer) paired with ikura (an utaite-origin singer), effectively finalising the merger of Vocaloid, utaite, and mainstream J-pop into a single production apparatus that anisong 2020s draws on.
What to listen for
First, the compressed OP-length song structure: short intro, hook arriving in the first thirty seconds, designed to cross-cut with anime opening footage. Second, Vocaloid-era production hallmarks — Ayase in YOASOBI writes with the density and ornamentation typical of DAW-native Vocaloid producers. Third, the assertive female-rock lead vocal shared across LiSA (j-rock), Aimer (alt-rock, husky whisper), and Ado (rock-operatic roar). Fourth, tight visual synchronisation: songs are often composed after animation storyboards, so musical peaks align with cross-cut edits. Fifth, streaming-optimised writing — sub-3:30 length, clean hook, deliberate 15-second TikTok excerpt planning.
If you only hear one thing
Begin with LiSA's Gurenge (2019) — the foundational track of the cluster. Follow with Homura (2020, Demon Slayer Mugen Train film theme by Yuki Kajiura and LiSA). Then YOASOBI's Yoru ni Kakeru (2020) and Idol (2023) for the global-streaming peak. Ado's Usseewa (2020) and Shinjidai (2022) for the rock-operatic side. Aimer's Zankyou Sanka (2021, Demon Slayer Entertainment District Arc opening) for the alt-rock side. For deeper context, listen adjacent tracks from Reol (Dai Rokkan, 2020) and Vaundy — the mainstream J-pop production landscape into which anisong now fully merges.
Trivia
YOASOBI's Idol (2023) was composed by Ayase after he closely read the source manga's first chapter of Oshi no Ko. Keywords from the manga — 'liar,' 'the galaxy in your eyes' — are embedded deliberately in the lyrics as callbacks. Second: LiSA (Orie Risa, b. 1987) took over the Demon Slayer musical lineage across three connected releases — Gurenge (2019, TV OP), Homura (2020, Mugen Train film theme), and Akeboshi (2021, Mugen Train TV arc OP) — locking singer and franchise together in a way now typical of 2020s anisong. YOASOBI plus Oshi no Ko and Aimer plus Demon Slayer Entertainment District Arc follow the same singer-and-work pairing pattern.
Notable artists
- LiSA
- Aimer
- Ado
- YOASOBI
